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7 basic steps for marketing success Workshop
Date: August 18, 2017
Time: 9:00 AM - 12:00 PM
Event Description
Did you know that the #1 reason businesses fail is the lack of a sound marketing plan to generate qualified leads and gain new customers? In fact, a recent (January 2016) study stated that 88% of business owners reported difficulty with cash flow. The majority (77%) of those businesses also report that they have no system in place for generating new leads and customers. That is no coincidence! If your business cannot generate leads and customers, it will have a cash flow problem. If you have a cash flow problem you increase your risk of business failure. It is time to do something about it. You need to get a sound marketing plan that does not rely on hope and a prayer. In this workshop you will learn: • The 7 basic steps for marketing success • What you need to know to build your strategy • Why the buyer, and not you, is in charge • The one critical mistake in most businesses marketing plan • Why referrals may be costing you money, not making it • The two simple tools your business is flat out ignoring The proven techniques you will learn in this workshop are tailored for the small businesses. What you learn will help you build a strategy that is both affordable and effective for attracting new customers. Who should attend: business owners and managers, marketing managers, business development managers, sales managers. If you are responsible for leads and customers, you should attend this workshop. Who is presenting? David C. Smith, Calhoun County Chamber member and owner of Valens Point, a marketing strategy and execution company located in Anniston.
